249 established journals publish at least 20 % of their articles in Marketing. 124 of them are fully open access, and at least 1 of those charge authors nothing (diamond open access). Where open-access journals charge a fee, the median is 114 USD. Highest recent citation rates: Journal of Retailing and Consumer Services, Australasian Marketing Journal (AMJ), Journal of Hospitality Marketing & Management.
249 journals
Most relevant first: how much of a journal's work is in Marketing, how many articles it publishes and how often they are cited. Click a column to sort.
| Journal of Retailing and Consumer ServicesElsevier BV | 57 % | 405 | 14.15 | 235 | Subscription; open access option 4 510 USD |
| Psychology and MarketingWiley | 60 % | 195 | 8.25 | 209 | Subscription; open access option 3 800 USD |
| Journal of Product & Brand ManagementEmerald Publishing Limited | 69 % | 76 | 8.50 | 152 | Subscription |
| Journal of Consumer BehaviourWiley | 60 % | 146 | 6.61 | 123 | Subscription; open access option 3 350 USD |
| Journal of Business ResearchElsevier BV | 35 % | 755 | 10.90 | 405 | Subscription; open access option 4 440 USD |
| Journal of Consumer MarketingEmerald Publishing Limited | 64 % | 69 | 6.07 | 175 | Subscription |
| Journal of the Academy of Marketing ScienceSpringer Science+Business Media | 52 % | 74 | 11.17 | 298 | Subscription; open access option 4 790 USD |
| International Journal of AdvertisingTaylor & Francis | 58 % | 72 | 7.52 | 123 | Subscription |
| International Journal of Retail & Distribution ManagementEmerald Publishing Limited | 63 % | 86 | 4.94 | 138 | Subscription |
| Journal of Consumer ResearchOxford University Press | 57 % | 72 | 7.72 | 400 | Subscription; open access option 4 224 USD |
| Journal of MarketingSAGE Publishing | 57 % | 60 | 7.95 | 497 | Subscription; open access option 5 400 USD |
| Journal of AdvertisingTaylor & Francis | 58 % | 49 | 8.50 | 201 | Subscription |
| Asia Pacific Journal of Marketing and LogisticsEmerald Publishing Limited | 51 % | 180 | 4.93 | 97 | Subscription |
| International Journal of Consumer StudiesWiley | 45 % | 131 | 9.71 | 148 | Subscription; open access option 3 400 USD |
| European Journal of MarketingEmerald Publishing Limited | 53 % | 120 | 5.31 | 235 | Subscription |
| International Journal of Research in MarketingElsevier BV | 55 % | 66 | 7.51 | 175 | Subscription; open access option 4 000 USD |
| Australasian Marketing Journal (AMJ)SAGE Publishing | 52 % | 42 | 13.66 | 86 | Subscription; open access option 3 900 USD |
| Journal of RetailingElsevier BV | 61 % | 52 | 5.58 | 226 | Subscription; open access option 3 030 USD |
| Journal of Global Fashion MarketingTaylor & Francis | 66 % | 29 | 5.92 | 52 | Subscription |
| Marketing Intelligence & PlanningEmerald Publishing Limited | 52 % | 74 | 5.74 | 131 | Subscription |
| Journal of Consumer PsychologyElsevier BV | 54 % | 58 | 5.80 | 196 | Subscription; open access option 3 570 USD |
| Journal of Brand ManagementPalgrave Macmillan | 60 % | 41 | 5.22 | 132 | Subscription; open access option 3 390 USD |
| Marketing ScienceInstitute for Operations Research and the Management Sciences | 47 % | 80 | 6.96 | 239 | Subscription |
| Journal of Marketing ManagementTaylor & Francis | 52 % | 82 | 4.51 | 153 | Subscription |
| Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing Limited | 52 % | 51 | 6.28 | 61 | Subscription |
| Journal of Promotion ManagementTaylor & Francis | 57 % | 43 | 4.78 | 59 | Subscription |
| Journal of Marketing AnalyticsPalgrave Macmillan | 47 % | 70 | 5.47 | 41 | Subscription; open access option 3 290 USD |
| Indian Journal of MarketingAssociated Management Consultants Private Limited | 58 % | 45 | 3.49 | 17 | Subscription |
| Business Strategy and the EnvironmentWiley | 28 % | 444 | 8.82 | 242 | Subscription; open access option 4 480 USD |
| Journal of Fashion Marketing and ManagementEmerald Publishing Limited | 57 % | 55 | 3.20 | 100 | Subscription |
| Journal of Marketing ResearchSAGE Publishing | 49 % | 64 | 4.41 | 405 | Subscription; open access option 5 400 USD |
| Journal of Marketing CommunicationsTaylor & Francis | 54 % | 58 | 3.65 | 87 | Subscription |
| Journal of Research in Interactive MarketingEmerald Publishing Limited | 41 % | 63 | 7.53 | 88 | Subscription |
| Journal of Advertising ResearchAdvertising Research Foundation | 57 % | 33 | 4.31 | 149 | Subscription |
| Innovative MarketingBusiness Perspectives | 49 % | 80 | 3.11 | 28 | 641 USD |
| Journal of Services MarketingEmerald Publishing Limited | 42 % | 86 | 4.69 | 182 | Subscription |
| Journal of Current Issues & Research in AdvertisingTaylor & Francis | 54 % | 28 | 5.06 | 61 | Subscription |
| The International Review of Retail Distribution and Consumer ResearchRoutledge | 64 % | 35 | 2.52 | 76 | Subscription |
| Journal of International Consumer MarketingTaylor & Francis | 59 % | 33 | 3.10 | 82 | Subscription |
| The Journal of Marketing Theory and PracticeTaylor & Francis | 51 % | 48 | 3.37 | 105 | Subscription |
| Marketing TheorySAGE Publishing | 54 % | 38 | 3.35 | 102 | Subscription; open access option 3 900 USD |
| Journal of MacromarketingSAGE Publishing | 49 % | 53 | 3.52 | 93 | Subscription; open access option 3 900 USD |
| Marketing LettersSpringer Science+Business Media | 57 % | 52 | 2.30 | 122 | Subscription; open access option 3 190 USD |
| Journal of Global Scholars of Marketing ScienceTaylor & Francis | 53 % | 35 | 3.55 | 38 | Subscription |
| Spanish Journal of Marketing - ESICEmerald Publishing Limited | 47 % | 26 | 6.41 | 53 | Open access, fee unknown |
| Journal of service managementEmerald Publishing Limited | 36 % | 41 | 8.59 | 119 | Subscription |
| Qualitative Market Research An International JournalEmerald Publishing Limited | 42 % | 35 | 5.29 | 93 | Subscription |
| Journal of theoretical and applied electronic commerce researchMultidisciplinary Digital Publishing Institute | 28 % | 179 | 5.60 | 76 | 1 207 USD |
| Journal of Service ResearchSAGE Publishing | 35 % | 38 | 8.98 | 188 | Subscription; open access option 3 900 USD |
| Journal of Interactive AdvertisingTaylor & Francis | 41 % | 25 | 7.05 | 89 | Subscription |
| International Journal of Hospitality ManagementElsevier BV | 22 % | 289 | 8.76 | 247 | Subscription; open access option 4 270 USD |
| Journal of Strategic MarketingTaylor & Francis | 44 % | 53 | 2.95 | 99 | Subscription |
| Journal of the Association for Consumer ResearchUniversity of Chicago Press | 50 % | 48 | 2.21 | 43 | Subscription |
| International Journal of Sports Marketing and SponsorshipEmerald Publishing Limited | 39 % | 56 | 3.57 | 59 | Subscription |
| Industrial Marketing ManagementElsevier BV | 23 % | 194 | 8.34 | 245 | Subscription; open access option 3 990 USD |
| Customer Needs and SolutionsSpringer Science+Business Media | 51 % | 9 | 9.28 | 23 | Subscription; open access option 3 090 USD |
| Journal of Interactive MarketingSAGE Publishing | 44 % | 34 | 3.64 | 163 | Subscription; open access option 5 400 USD |
| AMS ReviewSpringer Science+Business Media | 42 % | 28 | 4.36 | 44 | Subscription; open access option 3 290 USD |
| International Marketing ReviewEmerald Publishing Limited | 31 % | 63 | 6.00 | 156 | Subscription |
| Service Industries JournalTaylor & Francis | 29 % | 45 | 9.16 | 127 | Subscription |
| Journal of Contemporary Marketing ScienceEmerald Publishing Limited | 58 % | 16 | 2.66 | 18 | Subscription |
| Journal of Service Theory and PracticeEmerald Publishing Limited | 32 % | 44 | 6.01 | 59 | Subscription |
| Cleaner and Responsible ConsumptionElsevier BV | 28 % | 75 | 5.48 | 41 | 1 630 USD |
| Journal of Global MarketingTaylor & Francis | 38 % | 31 | 4.09 | 64 | Subscription |
| Italian Journal of MarketingSpringer Science+Business Media | 48 % | 22 | 2.60 | 22 | Subscription; open access option 3 290 USD |
| Recherche et Applications en Marketing (English Edition)SAGE Publishing | 58 % | 19 | 1.69 | 35 | Subscription; open access option 3 650 USD |
| Electronic Commerce ResearchSpringer Science+Business Media | 24 % | 124 | 4.32 | 82 | Subscription; open access option 3 290 USD |
| Asian Journal of Business ResearchPublisher unknown | 42 % | 28 | 2.47 | 29 | Open access, fee unknown |
| International Journal of Market ResearchSAGE Publishing | 37 % | 42 | 2.66 | 82 | Subscription; open access option 3 650 USD |
| Journal of Public Policy & MarketingSAGE Publishing | 32 % | 28 | 5.07 | 123 | Subscription; open access option 5 400 USD |
| Services Marketing QuarterlyTaylor & Francis | 44 % | 23 | 2.49 | 45 | Subscription |
| Journal of Foodservice Business ResearchTaylor & Francis | 30 % | 59 | 3.54 | 56 | Subscription |
| Electronic Commerce Research and ApplicationsElsevier BV | 22 % | 98 | 6.69 | 131 | Subscription; open access option 3 210 USD |
| Journal of Business and Industrial MarketingEmerald Publishing Limited | 21 % | 157 | 4.90 | 122 | Subscription |
| ASIA MARKETING JOURNALPublisher unknown | 56 % | 22 | 1.30 | 13 | 400 USD |
| Journal of Internet CommerceTaylor & Francis | 32 % | 20 | 5.84 | 61 | Subscription |
| Consumer Psychology ReviewWiley | 46 % | 11 | 3.33 | 31 | Subscription; open access option 3 470 USD |
| Journal of Sustainable MarketingPublisher unknown | 50 % | 15 | 1.96 | 10 | Open access, fee unknown |
| Journal of Hospitality Marketing & ManagementTaylor & Francis | 20 % | 45 | 12.07 | 104 | Subscription |
| Journal of Food Products MarketingTaylor & Francis | 39 % | 17 | 3.33 | 59 | Subscription |
| ReMark - Revista Brasileira de MarketingUniversidade Nove de Julho | 56 % | 42 | 0.81 | 20 | Open access, fee unknown |
| Consumption Markets & CultureTaylor & Francis | 46 % | 32 | 1.35 | 74 | Subscription |
| Marketing and Management of InnovationsSumy State University | 30 % | 69 | 2.14 | 36 | Open access, fee unknown |
| Journal of Marketing Research and Case StudiesPublisher unknown | 57 % | 8 | 2.35 | 13 | Open access, fee unknown |
| Quantitative Marketing and EconomicsSpringer Science+Business Media | 40 % | 12 | 3.85 | 64 | Subscription; open access option 2 990 USD |
| Management & MarketingDe Gruyter Open | 37 % | 29 | 2.14 | 34 | 323 USD |
| Service BusinessSpringer Science+Business Media | 27 % | 33 | 4.57 | 63 | Subscription; open access option 3 190 USD |
| Journal of Indian Business ResearchEmerald Publishing Limited | 32 % | 23 | 3.83 | 44 | Subscription |
| Journal of Consumer SciencesBogor Institute of Agriculture | 49 % | 19 | 1.36 | 18 | 75 USD |
| Review of Marketing ScienceDe Gruyter | 53 % | 14 | 1.37 | 17 | Subscription; open access option 2 712 USD |
| Journal of Relationship MarketingTaylor & Francis | 35 % | 14 | 3.97 | 48 | Subscription |
| International Review of Management and MarketingEconJournals | 28 % | 101 | 1.72 | 43 | 300 USD |
| International Journal of Management Technology and Social SciencesSrinivas University | 22 % | 54 | 4.35 | 38 | Open access, fee unknown |
| Fashion and TextilesSpringer Nature | 22 % | 44 | 5.62 | 50 | 1 880 USD |
| International Journal of Wine Business ResearchEmerald Publishing Limited | 30 % | 29 | 2.82 | 58 | Subscription |
| FIIB Business ReviewSAGE Publishing | 22 % | 70 | 3.53 | 36 | Subscription; open access option 3 650 USD |
| Journal of Revenue and Pricing ManagementPalgrave Macmillan | 29 % | 60 | 1.84 | 56 | Subscription; open access option 3 190 USD |
| Journal of International MarketingSAGE Publishing | 25 % | 21 | 5.72 | 142 | Subscription; open access option 5 400 USD |
| BusinessesPublisher unknown | 24 % | 39 | 3.70 | 21 | 1 207 USD |
| Vision The Journal of Business PerspectiveSAGE Publishing | 23 % | 112 | 2.09 | 52 | Subscription; open access option 3 650 USD |
| Journal of Trade ScienceEmerald Publishing Limited | 24 % | 17 | 8.45 | 10 | Open access, fee unknown |
| Journal of Consumer AffairsWiley | 24 % | 66 | 2.25 | 111 | Subscription; open access option 3 350 USD |
| Journal of Consumer CultureSAGE Publishing | 40 % | 32 | 1.07 | 87 | Subscription; open access option 3 900 USD |
| International Journal of Marketing StudiesCanadian Center of Science and Education | 56 % | 20 | 0.73 | 58 | Open access, fee unknown |
| International Review on Public and Nonprofit MarketingSpringer Science+Business Media | 24 % | 39 | 3.07 | 41 | Subscription; open access option 3 290 USD |
| Cornell Hospitality QuarterlySAGE Publishing | 23 % | 34 | 3.85 | 87 | Subscription; open access option 3 650 USD |
| International Journal of Online MarketingIGI Global | 38 % | 9 | 3.00 | 17 | Open access, fee unknown |
| Sport Marketing QuarterlyPublisher unknown | 32 % | 29 | 1.61 | 70 | Subscription |
| International Journal of Quality and Service SciencesEmerald Publishing Limited | 22 % | 29 | 4.37 | 56 | Subscription |
| Journal of Creating ValueSAGE Publishing | 40 % | 24 | 1.08 | 24 | Subscription; open access option 3 400 USD |
| NMIMS Management Reviewdiamond OASAGE Publishing | 23 % | 23 | 4.28 | 12 | None (diamond OA) |
| Journal of Marketing Development and CompetitivenessNorth American Business Press | 47 % | 35 | 0.60 | 20 | Subscription |
| South Asian Journal of MarketingEmerald Publishing Limited | 38 % | 10 | 2.20 | 16 | Open access, fee unknown |
| Clothing and Textiles Research JournalSAGE Publishing | 34 % | 19 | 1.63 | 77 | Subscription; open access option 3 650 USD |
| International Journal of Customer Relationship Marketing and ManagementIGI Global | 32 % | 19 | 1.79 | 17 | Open access, fee unknown |
| Journal of Marketing for HIGHER EDUCATIONTaylor & Francis | 23 % | 28 | 3.14 | 68 | Subscription |
| International Journal of Internet Marketing and AdvertisingInderscience Publishers | 44 % | 76 | 0.48 | 31 | Subscription |
| Service ScienceInstitute for Operations Research and the Management Sciences | 29 % | 23 | 2.05 | 44 | Subscription |
| International Journal of Service Science Management Engineering and TechnologyIGI Global | 22 % | 31 | 3.19 | 27 | Open access, fee unknown |
| International Journal of Electronic CommerceTaylor & Francis | 20 % | 26 | 4.25 | 119 | Subscription |
| NIM Marketing Intelligence ReviewDe Gruyter | 38 % | 18 | 1.13 | 17 | Open access, fee unknown |
| Journal of Creative CommunicationsSAGE Publishing | 22 % | 31 | 2.52 | 28 | Subscription; open access option 3 650 USD |
| Market-TržišteFaculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) | 51 % | 17 | 0.61 | 14 | Open access, fee unknown |
| International Journal of Electronic Marketing and RetailingInderscience Publishers | 46 % | 66 | 0.38 | 21 | Subscription |
| International Journal of E-Business ResearchIGI Global | 20 % | 21 | 3.74 | 35 | Open access, fee unknown |
| Journal of Historical Research in MarketingEmerald Publishing Limited | 59 % | 17 | 0.44 | 27 | Subscription |
| International Journal of Asian Business and Information ManagementIGI Global | 22 % | 47 | 1.58 | 23 | Open access, fee unknown |
| Journal of responsible production and consumption.Emerald Publishing Limited | 28 % | 7 | 4.39 | 8 | Open access, fee unknown |
| Journal of Business-to-Business MarketingTaylor & Francis | 21 % | 28 | 2.44 | 51 | Subscription |
| International Journal of Electronic Commerce StudiesAcademy of Taiwan Information Systems Research | 27 % | 19 | 1.59 | 23 | Open access, fee unknown |
| CBR - Consumer Behavior ReviewFederal University of Pernambuco | 62 % | 18 | 0.35 | 6 | Open access, fee unknown |
| MarketingSrpsko udruženje za marketing | 50 % | 53 | 0.29 | 21 | Open access, fee unknown |
| International Journal of Fashion Design Technology and EducationTaylor & Francis | 22 % | 43 | 1.29 | 46 | Subscription |
| Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied ManagementAirlangga University | 26 % | 30 | 1.11 | 20 | 35 USD |
| Journal of International Food & Agribusiness MarketingTaylor & Francis | 21 % | 33 | 1.67 | 45 | Subscription |
| LuxuryTaylor & Francis | 42 % | 10 | 0.79 | 10 | Subscription |
| Organizations and Markets in Emerging EconomiesVilnius University | 23 % | 24 | 1.50 | 26 | Open access, fee unknown |
| Malaysian journal of consumer and family economics/Malaysian Journal of Consumer and Family EconomicsPublisher unknown | 29 % | 27 | 0.80 | 5 | Open access, fee unknown |
| Journal of Marketing and Consumer Behaviour in Emerging MarketsPublisher unknown | 50 % | 10 | 0.54 | 12 | Open access, fee unknown |
| Binus Business ReviewBina Nusantara University | 23 % | 26 | 1.28 | 28 | 131 USD |
| Journal of Service Management ResearchNomos | 32 % | 23 | 0.69 | 14 | Subscription |
| Journal of Applied Marketing TheoryGeorgia Southern University | 48 % | 9 | 0.57 | 6 | Open access, fee unknown |
| RAN Revistas Academia y NegociosUniversity of Concepción | 29 % | 23 | 0.83 | 7 | Open access, fee unknown |
| Indonesian Journal of Business and EntrepreneurshipBogor Institute of Agriculture | 24 % | 48 | 0.77 | 16 | 98 USD |
| Advances in Economics Management and Political SciencesPublisher unknown | 22 % | 1 686 | 0.29 | 12 | Subscription |
| Asian Management and Business ReviewIslamic University of Indonesia | 24 % | 21 | 1.07 | 8 | Open access, fee unknown |
| Contemporary Management ResearchAcademy of Taiwan Information Systems Research | 34 % | 8 | 1.00 | 39 | Open access, fee unknown |
| Rajagiri Management JournalPublisher unknown | 21 % | 20 | 1.40 | 24 | Open access, fee unknown |
| The WinnersBina Nusantara University | 29 % | 17 | 0.80 | 19 | 65 USD |
| Journal of Advertising EducationSAGE Publishing | 24 % | 16 | 1.16 | 16 | Subscription; open access option 3 400 USD |
99 more journals publish in Marketing; the analysis of your paper considers all of them.
Which of these fit your paper?
Paste your title and abstract and get these journals ranked for your work, with the closest published articles as evidence. Free, and your abstract is never stored.
Journals in CWTS Journal Indicators Core or the Directory of Open Access Journals that published at least 20 articles in the last five years, mostly in English. "In this field" is the share of a journal's articles that OpenAlex classifies in Marketing. Citation rate is OpenAlex's two-year mean citedness, an open measure similar to the journal impact factor. Fees are taken from OpenAlex and DOAJ and can be out of date: always check the journal's own website before you submit.